Just like search engine optimization (SEO) plays crucial role in the development of online business, similarly, social media optimization (SMO) also has instrumental role to play for increasing the business profits and revenue from the Internet. Social media is the gentle mix of search engine marketing (SEM) and SEO. SMO is the process where popularity of website and its business, awareness of the listed product line and services are known to the online audience distributed globally. SMO plays important role to professionally blend goals of internet marketing with sites like Digg, Flickr, MySpace, YouTube, etc. With the help of SMO, thousands of unique visitors visit your website and they will search through your product line with the aim to go for the products. It would not be wrong to say, that SMO plays equally crucial role for increasing the sales leads and online business profits.

There are many advantages of Social Media, and list of prominent advantages include:

• SMO helps in augmenting prospective and quality website traffic to your website.
• Social medi optimization activity helps in creating substantial word of mouth about your products and services over the internet. The reach of SMO is global as well as local
• SMO activity helps in boosting quality inbound links to your website and increase the demand for your products and services.
• It’s activity helps in attaining impressive search engine rankings for the old and the new product line.
• Last, a successful SMO strategy will also help you brand your products and services online in a major and phenomenal way.

Once you are aware about the very importance of SMO, it is very necessary that you plan out an effective SM Optimization strategy that will be helpful in branding. The only strategy that you need to take care when going for SM Optimization is to determine and mark online social communities and networks.

Are you planning to launch a social media campaign to promote your business soon? Then you definitely need to plan well ahead of time. And one of the most important tasks that you have to take care of in the planning phase is to decide just how responsive you are going to be on various social media networks during the campaign. Unless you are properly responsive on those networks, you can be sure that your campaign will bite the dust in no time at all, no matter how grand a launch you may have planned for it. Besides that, getting acquainted with the knowledge levels of your employees regarding social media marketing campaigns and sending them to a social media marketing workshop are two of the other things you need to take care of, before you start off your campaign.

Not sure where to begin your planning session, so that you and your employees can be properly responsive on social media channels? Well, here are some tips that can help you with that:

1. Never ignore messages sent to your ID using the “@” symbol on Twitter. These messages are directly targeted towards your account. More often than not, prospective clients or business partners are likely to send you messages in this format. The sooner you can reply to these, the better it will be for you. Ask your employees (who are working on the social media marketing campaign) to pay special attention to these updates.
2. Always try to re-tweet interesting updates posted by those users on Twitter, who re-tweet your updates. This is social courtesy, which can also increase your popularity on the network at a rapid rate. Besides, you may wish to keep an eye on interesting posts made by users on your entire network. RT one such post for each user, and if they seem to get into the re-tweeting act as well, then you can simply continue the trend from there.
3. Try to post updates that your followers are likely to enjoy reading. If you have spotted people on your network posting updates about some sport, and you happen to offer a product/ service related to that particular sport, then it is even better. Ask your employees to be on the lookout for such updates and post replies or similar updates on your network. Your followers may love reading about those, and end up re-tweeting the updates, thereby boosting the popularity of your Twitter account multifold.

On a final note – if your employees have little or no experience of running social media marketing campaigns, it might be a good idea to send them to a social media marketing conference, before you get started with the actual campaign. That will allow them to learn latest tips and tricks of social media, while also getting some ideas of their own on how to approach such a major marketing task.