Are you planning to launch a social media campaign to promote your business soon? Then you definitely need to plan well ahead of time. And one of the most important tasks that you have to take care of in the planning phase is to decide just how responsive you are going to be on various social media networks during the campaign. Unless you are properly responsive on those networks, you can be sure that your campaign will bite the dust in no time at all, no matter how grand a launch you may have planned for it. Besides that, getting acquainted with the knowledge levels of your employees regarding social media marketing campaigns and sending them to a social media marketing workshop are two of the other things you need to take care of, before you start off your campaign.

Not sure where to begin your planning session, so that you and your employees can be properly responsive on social media channels? Well, here are some tips that can help you with that:

1. Never ignore messages sent to your ID using the “@” symbol on Twitter. These messages are directly targeted towards your account. More often than not, prospective clients or business partners are likely to send you messages in this format. The sooner you can reply to these, the better it will be for you. Ask your employees (who are working on the social media marketing campaign) to pay special attention to these updates.
2. Always try to re-tweet interesting updates posted by those users on Twitter, who re-tweet your updates. This is social courtesy, which can also increase your popularity on the network at a rapid rate. Besides, you may wish to keep an eye on interesting posts made by users on your entire network. RT one such post for each user, and if they seem to get into the re-tweeting act as well, then you can simply continue the trend from there.
3. Try to post updates that your followers are likely to enjoy reading. If you have spotted people on your network posting updates about some sport, and you happen to offer a product/ service related to that particular sport, then it is even better. Ask your employees to be on the lookout for such updates and post replies or similar updates on your network. Your followers may love reading about those, and end up re-tweeting the updates, thereby boosting the popularity of your Twitter account multifold.

On a final note – if your employees have little or no experience of running social media marketing campaigns, it might be a good idea to send them to a social media marketing conference, before you get started with the actual campaign. That will allow them to learn latest tips and tricks of social media, while also getting some ideas of their own on how to approach such a major marketing task.